Are multi-vendor e-commerce platform strategies in the cards for organizations?
I came across an article “Multi-vendor ERP strategy fixes $2 billion problem” which outlined a few interesting insights around how Land O’ Lakes Inc. had the following challenge(s) on its hands: properly handling a central ERP system with numerous subsidiary and/or partner business units who were on an alternative ERP system. Some interesting quotes from the [...]
Market Segment Personas vs. User Personas
Traditional marketers are used to identifying market segments and organizing those segments by personas in order to better target products and marketing messages appropriately. For more on market segmentation, see this Wikipedia article. Digital marketers, and more specifically, User Experience professionals need to not only incorporate the broad market segment personas, but also further divide [...]
The Importance of Service Design in an Omni-Channel Strategy
Omni-channel strategy is the latest buzzword in the digital space because of its emphasis on the user experience across channels — and typically, digital tools and tactics are being used to bridge the customer experience across these channels, therefore we now have the term “Omni-Channel.” As you begin to design experiences that will bridge across [...]
Agile in the Enterprise: Scaled Agile Framework
For those of you working in an enterprise and trying to implement Agile software development methodologies, you may be wondering how it’s possible to implement Agile best practices for your organization. In an enterprise, with legacy systems, system teams, complexity, and sheer size of an organization, sometimes the Agile manifesto sounds good on paper but [...]
User Experience vs. Digital Product Management: Who owns what?
Overview I’ve been on a quest to better understand how “the industry” defines roles and responsibilities between ownership of deliverables between Digital Product Managers and User Experience professionals. Before we can determine who does what, we need clear roles and responsibilities. Seems simple, right? The conclusion I’ve come to is that there’s no right or [...]
