The 5 Pillars of E-Business

1.) Application & Development

  • Web development
  • Data Warehousing & ETL
  • Product data management
  • Integration with business partners
  • Operations (Order placement, order processing, & supply chain management)

2.) Content & User Experience

  • Content Strategy
  • User Experience (UX) & Design
  • Information Architecture (IA)
  • Usability & QA Testing

3.) CRM, BI, & Analytics

  • Customer Relationship Management & Database management
  • Business Intelligence
  • Competitive Intelligence
  • Web Analytics

4.) E-Marketing & Demand Creation

  • Direct Marketing
  • Email Marketing
  • SEM, SEO, Online Advertising
  • Social Media management & monitoring

5.) Online Merchandising & Conversion

  • Internal Site Search (searches performed on the website, not in a public search engine like Google)
  • A/B & Multivariate Testing
  • Online Merchandising

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