The Importance of a Good E-Commerce Web Design

The Internet has revolutionized the way almost everything is done today. Business has never been as globalized as it is now. The way we conduct business online is so different from traditional businesses, we now have a whole new set of rules to follow. Before, it was unthinkable to buy products and services online, much less partner with someone doing business online. But these days, it is the new norm. Faceless business partners, faceless customers and faceless agents dominate online business transactions. Needless to say, business transactions are now much faster and no longer have any physical borders. This is what electronic commerce has come to mean.

Electronic commerce (E-Commerce) means conducting business transactions through the internet. E-Commerce has become pervasive in people’s everyday lives. We now shop, monitor stocks, monitor other financial transactions, download and sell software, and purchase products and services; all through the Internet. Perhaps the greatest influence on why E-Commerce is now such a practical option for doing business is the success of eBay. It is one of the great success stories of E-Commerce. Amazon is another example of a very successful online business. It is only practical that other business have jumped on the E-Commerce train. Even governments and financial institutions are following suit these days.

It is safe to say that the success of E-Commerce began when business owners developed easy and practical user interfaces where internet users easily browse through the pages of a website, and perform easy-to-follow step-by-step procedures in order to complete their transactions. A customer’s success is very much dependent on the structure of the website. Indeed, most E-Commerce web design has practicality in mind. Excellent E-Commerce web design incorporates easy-to-follow and easy-to-understand procedures. Successful websites also integrate technologies and software that make purchases easier, such as the use of shopping carts and credit card transactions. Other successful E-Commerce web designs also incorporate safety and security features that safeguard against fraudulent transactions. One example is the inclusion of security certificates in financial transactions.

An excellent E-Commerce web design is, in itself, an advertisement for a company’s products and services. Nobody wants to use a poorly designed website, even if the site houses high-quality products and services. Along those same lines, nobody appreciates conducting business through a website that cannot complete transactions simply because it has not incorporated a secured payment system. Also, websites with so much clutter that an online user can get lost during the course of the transaction will drive customers away.

Successful E-Commerce web design has allowed the Internet to become a marketplace of products and services that includes almost every industry in the world. What’s amazing about the Internet is its global scope, which is hugely beneficial both to business owners and customers. Needless to say, the possibility of globalizing products and processes makes E-Commerce easier to embrace.

Excellent E-Commerce web design is very crucial to the conduct of E-Commerce. Website owners who do not have the capability to make their own websites are better off hiring someone who can do the job for them. It is, after all, your online store, and “ambiance” matters a great deal.

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The 5 Pillars of E-Business

1.) Application & Development

  • Web development
  • Data Warehousing & ETL
  • Product data management
  • Integration with business partners
  • Operations (Order placement, order processing, & supply chain management)

2.) Content & User Experience

  • Content Strategy
  • User Experience (UX) & Design
  • Information Architecture (IA)
  • Usability & QA Testing

3.) CRM, BI, & Analytics

  • Customer Relationship Management & Database management
  • Business Intelligence
  • Competitive Intelligence
  • Web Analytics

4.) E-Marketing & Demand Creation

  • Direct Marketing
  • Email Marketing
  • SEM, SEO, Online Advertising
  • Social Media management & monitoring

5.) Online Merchandising & Conversion

  • Internal Site Search (searches performed on the website, not in a public search engine like Google)
  • A/B & Multivariate Testing
  • Online Merchandising

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Starting a WordPress Blog for Your Business

WordPress blogging is one of the best online choices you could make. This simple one-click procedure lets you import everything necessary to run a successful blog. When you have the right background support, your readers and visitors are more likely to purchase products and services. They are more likely to recommend your page and share it through social media. They are also more likely to return again and again, expecting and receiving great service each time.

The benefit of using WordPress is that you can implement various plug-ins to speed up certain procedures. Their award-winning service is based on the recommendations of various users.

Every change that is made is completed so it becomes more user-friendly and modern. The fact that you can import your domain with WordPress means you have the best of both worlds.

WordPress is compatible with all the latest updates of Apache, PHP and MySQL. No matter what support system you prefer, there is a plug-in to assist with this process. When it comes to contact forms and auto responders, you can also incorporate these into your page.

Updates will download automatically and send you notification of their readiness. All it takes is a click to bring them up to date and your site will not have any downtime.

Security will be less of an issue because of the built-in measures to keep hackers out of your personal data. If you also use a WordPress security plugin, like iThemes, then you’ll have twice as much protection.

The combination of these two means you are far less susceptible to virtual break-ins and can provide your site subscribers with the same level of protection. Digital information is big business and it’s important to keep a watchful eye on your virtual real estate.

Customization is also easily obtained when you use WordPress. There are thousands of themes to choose from, both free and paid. All of them will work with the HostGator service and avoid slowing down your site.

As you get more familiar with these layouts, you can test numbers of columns, placement of pictures and advertisements, and see which gets you the best CTR. Testing is always important because the online market is constantly changing. Because you have WordPress, these changes are made easily and at any time.

If you have tried other content management systems besides WordPress, then you are probably familiar with how many additional features they offer. Keep in mind WordPress is constantly evolving to become more efficient. You can also contribute if you’re a WordPress user with an idea to share.

It doesn’t matter how large your site is, as you can add as many pages and categories as necessary. There are even a variety of tutorials available for making any change you need, such as changing your header image. This will help you customize your niche blog and make sure you’re giving your readers all the data they need. These are just a few of the benefits of using WordPress, but you may discover more as your site changes.

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