What is E-Business?

E-Business drives multichannel sales, new customer acquisition, brand recognition and loyalty, and customer retention.

(I regularly update this page and topics of E-Business. View my blog posts for recent insights, thinking, and industry news. -Eric)

The 5 Pillars of E-Business

  • 1.) Application & Development (more information) (Updated 4/24/10)
    • Web development
    • Data Warehousing & ETL
    • Product data management
    • Integration with business partners
    • Operations (Order placement, order processing, & supply chain management)
  • 2.) Content & User Experience (more information)
    • Content Strategy
    • User Experience (UX) & Design
    • Information Architecture (IA)
    • Usability & QA Testing
  • 3.) CRM, BI, & Analytics (more information)
    • Customer Relationship Management & Database management
    • Business Intelligence
    • Competitive Intelligence
    • Web Analytics
  • 4.) E-Marketing & Demand Creation (more information)
    • Direct Marketing
    • Email Marketing
    • SEM, SEO, Online Advertising
    • Social Media management & monitoring
  • 5.) Online Merchandising & Conversion (more information) (Updated 4/24/10)
    • Internal Site Search (searches performed on the website, not in a public search engine like Google)
    • A/B & Multivariate Testing
    • Online Merchandising
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