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What is E-Business?

Defining E-Business can be difficult because of the many meanings it carries in various organizations. The following definition is what I use to describe the wide net E-Business casts over an organization and operates under the assumption that E-Business is closely aligned with or organizationally structured within the Marketing Department:

Role of E-Business:

E-Business drives multichannel sales, new customer acquisition, brand recognition and loyalty, and customer retention.

The 5 Pillars of E-Business

• 1.) BI & Analytics (learn more) (Updated 2/1/2011)
  • Database management
  • Business Intelligence
  • Competitive Intelligence
  • Web Analytics
• 2.) Design & User Experience (more information) (Updated 12/17/2011)
  • Content Strategy
  • User Experience (UX) & Design
  • Information Architecture (IA)
  • Interaction Design
  • Visual Design
  • Usability Testing
• 3.) Technology (more information) (Updated 12/17/2011)
  • Web & Application Development
  • Data Modeling
  • Data Warehousing & ETL
  • Product Data Management
  • System Integration
  • Operations (Order placement, order processing, & supply chain management)
• 4.) E-Marketing (more information) (Updated 12/17/2011)
  • CRM
  • Email Marketing
  • SEM, SEO, Online Advertising
  • Social Media Management & Monitoring (Twitter, Facebook, etc.)
• 5.) Conversion (more information) (Updated 4/24/10)
  • Online Merchandising
  • E-Commerce
  • Internal Site Search
  • A/B & Multivariate Testing