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Levolor Beta Updates

It's been a busy month and-a-half since my last post and I wanted to post some information on our ongoing beta on Levolor.com. The beta test will wrap up at the end of September and it has been a very successful test thus far. Here are some of the latest enhancements to the site since my initial post on the launch of the beta.

We launched a nation-wide advertising campaign on August 20th, 2007. This is the first time we've advertised on television since 1987. Combined with the TV campaign, we've launched an online banner campaign, continued with search engine marketing, and also updated the homepage of the website to reflect the new campaign spots. You can visit www.levolor.com to watch all four TV spots.

Through the use of nifty ajax utilization, we've added a dedicated "store" tab which allows consumers to shop product models by category, filter by multiple categories, and view pricing based on a custom width and height for their window.

The two most helpful tools in this improvement process have been the OpinionLab tool and Omniture's SiteCatalyst tool. Relying on data to make website improvements is becoming so much more critical these days. I remember back in 2005 we launched a new SuperMotors.net facelift to the site and our users absolutely hated it. Had we done simple A/B testing with it prior to launching it, it would have been a completely different story. We would have learned from our mistakes prior to alienating thousands of site visitors.