The Conundrum With Product Configurators: The Blank Canvas
Fashion Police everywhere are on the hunt for me because of this crime I’ve committed with this shoe design. The Blank Canvas Usability issues aside, even the best interfaces don’t always make product customization decisions any easier because of the proliferation of choice. Particularly when it comes to fashion, the choice of color is emotional [...]
Mass Customization, Considered Purchases, & Mental Models – Why Usability & Content Strategy Matter
I’ve been wanting to write a post about Mass Customization, Considered Purchases, and Mental Models for some time, but find it challenging to articulate the divide these concepts create. They are like an oxymoron, of sorts. Here we go: What is Mass Customization and what are its Benefits? Mass Customization is the process of providing [...]
Levolor.com gets Internet Retailer’s nod in annual “Hot 100″ list
Last month I was interviewed for information on Levolor.com and its product configurator to be featured as one of the “Hot 100” in Internet Retailer‘s annual list that is rolled out each December. As a part of the Hot 100, Internet Retailer editors outlined 10 key areas that the collective 100 “hot sites” shared focus [...]
Configurator Usability Challenge: Building your pizza online with PizzaHut.com
This is the first installment of a 3-part series of online pizza configurators. This 3-part series is part of a larger series of blog posts reviewing online product configurator experiences. Step 1: The homepage After visiting the homepage of PizzaHut.com, you see a very clear “Order Now” button. No confusion here. Step 2: Enter delivery [...]
Configurator Usability Challenge: Building your pizza online
vs. vs. This is the third post in a series of product configurator reviews and I’ll review the online configuration process for ordering pizzas. Pizza is a simple product which everyone understands, so the product configurator probably needs to be less about form and more about function. At the end of the day however, these [...]
