What is E-Business?
What is E-Business?
As my career has progressed beyond online marketing to application development to E-Business strategy, I looked for a definition to help define the question so many people ask: What is E-Business? The definition seems to evolve about every 6 months. Here’s the latest incarnation:
E-Business drives multichannel sales, new customer acquisition, brand recognition and loyalty, and customer retention.
Content Last updated: January 6, 2010
The 5 Pillars of E-Business
- Application & Development Strategy (more information)
- Project Management & aligning app/dev to strategic roadmap
- Data Warehousing & ETL
- Integration with business partners
- Content & User Experience Strategy (more information) (Updated 1/6/10)
- Content Strategy (Updated 1/6/10)
- User Experience (UX) & Design (Updated 1/6/10)
- Information Architecture (IA)
- Usability & QA Testing
- CRM, BI, & Analytics (more information)
- Customer Relationship Management
- Business Intelligence
- Competitive Intelligence (Added 1/6/10)
- Web Analytics
- E-Commerce & Channel (more information)
- B2C (Business-to-Consumer) & B2B (Business-to-Business) Strategy
- Channel Strategy
- Online Merchandising
- Order placement & order processing, product data management, & supply chain management
- P&L responsibility, pricing strategies, and channel conflict management
- E-Marketing & Demand Creation (more information)
- Email marketing
- SEM, SEO, Online Advertising
- Social Media management & monitoring
Relevant Posts & Links
I’ve made some related posts to strategy and further defining roles such as E-Business leaders and CIOs that may be helpful in understanding E-Business:
- Positioning yourself as the “go to” person for your department or team
- What does a CIO do?
- E-Business Organizational Chart/Structure
- Forrester Blog for E-Business & Channel Strategy Professionals
Quotes & Insights
“Your information technology staff is a great resource for competitive advantage, but only if you help your employees understand how the company makes money.” (CIO.com)
“CEOs will increasingly demand that IT leaders excel in leadership, strategic thinking, marketing IT, business and communication.” (CIO.com)
