What is E-Business?

E-Business drives multichannel sales, new customer acquisition, brand recognition and loyalty, and customer retention.

(I regularly update this page and topics of E-Business. View my blog posts for recent insights, thinking, and industry news. -Eric)

The 5 Pillars of E-Business

• 1.) Application & Development (more information) (Updated 4/24/10)
  • Web development
  • Data Warehousing & ETL
  • Product data management
  • Integration with business partners
  • Operations (Order placement, order processing, & supply chain management)
• 2.) Content & User Experience (more information)
  • Content Strategy
  • User Experience (UX) & Design
  • Information Architecture (IA)
  • Usability & QA Testing
• 3.) CRM, BI, & Analytics (more information)
  • Customer Relationship Management & Database management
  • Business Intelligence
  • Competitive Intelligence
  • Web Analytics
• 4.) E-Marketing & Demand Creation (more information)
  • Direct Marketing
  • Email Marketing
  • SEM, SEO, Online Advertising
  • Social Media management & monitoring
• 5.) Online Merchandising & Conversion (more information) (Updated 4/24/10)
  • Internal Site Search (searches performed on the website, not in a public search engine like Google)
  • A/B & Multivariate Testing
  • Online Merchandising