The Conundrum With Product Configurators: The Blank Canvas
Fashion Police everywhere are on the hunt for me because of this crime I’ve committed with this shoe design. The Blank Canvas Usability issues aside, even the best interfaces don’t always make product customization decisions any easier because of the proliferation of choice. Particularly when it comes to fashion, the choice of color is emotional [...]
Mass Customization, Considered Purchases, & Mental Models – Why Usability & Content Strategy Matter
I’ve been wanting to write a post about Mass Customization, Considered Purchases, and Mental Models for some time, but find it challenging to articulate the divide these concepts create. They are like an oxymoron, of sorts. Here we go: What is Mass Customization and what are its Benefits? Mass Customization is the process of providing [...]
UX Practitioners Will Excel in an Increasingly Digital World
It’s not just a “marketing” project to have a website because ultimately, you are architecting a shopping process that draws on many areas of an organization to support. In traditional brick & mortar environments, you have store operations, store merchants, customer service…all experts in their areas of helping a customer through the shopping process in-store. [...]
The Paradigm Shift for Product Organizations: Building Consumer Experiences
As I view the landscape of digital technology and how big brands are embracing new ways to reach consumers, one thing is evident: this is clearly a paradigm shift for product-centric organizations who are historically reliant on the retailer to construct the shopping experience. For years, manufacturers build product, sell it into a retailer, and [...]
Is it the medium or lifestyle that’s changing our media consumption?
I don’t read newspapers. I don’t watch the local news. I don’t watch the national news. This doesn’t mean that the news doesn’t matter to me but rather the way in which I consume the information does. I get my news in bite-sized chunks online as free minutes are available a couple times throughout the [...]
