Custom Product Configurator API
This month we launched an industry first: we have built a custom product configurator API. We have teamed with American Blinds, the largest online retailer of window treatments, to put the API in production with the launch of our previously-mentioned custom draperies program.
The B2B benefit
The API allows American Blinds to effectively “shake hands” with our product configurator enabling online ordering of custom draperies from Levolor without having to do any product programming. This enables us as the manufacturer to focus on effectively managing the hundreds of billions of configuration possibilities with our custom product lines while American Blinds focuses on the marketing of the products to their consumers — essentially the best of both worlds.
Here are screen shots of the experience:
The American Blinds Curtains & Draperies landing page:
The Levolor Draperies landing page on AmericanBlinds.com:
Now entering the Levolor.com product configurator:
The completed configuration passed back to the American Blinds shopping cart via the API:
The American Blinds checkout process with a Levolor configured product sent via the API:
The B2C benefit
The benefit to consumers is a seamless experience as they are passed unknowingly from server-to-server with no interruption in navigation. To them, it is like picking up another product sample book in the store. At the time of purchase, regardless of products they have in their cart, they still go through the same checkout line for a completely seamless purchasing experience.
