Amberjack: Site Tour Creator

I normally would post helpful links like this to my del.icious.us bookmarks, but I felt the need to post about it as well. The site is called Amberjack, and it helps you create online tutorials for your webiste by walking the user through real pages of your site. It deactivates the pages and visually “dims” them so your guided text/photos/videos are laid over the top of your site allowing the visitor to focus on the tutorial. With an online wizard, you can have a guided tour in minutes built right into your website.

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Just arrived: Photosimile

Photosimilie

I’m excited! The Photosimilie just arrived. It’s HUGE. Going to set it up in my office for a few days while I play around with it and get it setup on my Dell laptop. We’ll be using it for photography of parts, brackets, color swatches, and various other products (that fit inside it).

I also ordered it complete with a digital camera and 360-degree turntable. The website makes it look very much like an all-in-one solution for product photography. I really hope it is. :D

On 11/16/06 Edit: This really works nicely. A new version of software just came out which allows square-cropping and masking on-the-fly. The only thing remaining is the ability to custom-name your files as you save them in auto-export mode. Currently, it names them in sequential number, but this isn’t ideal if the products you’re shooting don’t have SKU numbers in sequential orders. All-in-all, a very well thought out product.

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Clickshift.com – true keyword optimization?

Today I was given a demo of Clickshift.com’s services. They seem to be in startup phase and have a sales force cold-calling around in the industry. I’m not sure how they got my number at the office (they started with the main number, poor sales guys), but eventually were directed to me. Having the entrepreneurial spirit that I do, I’m always willing to check something out that’s new and at the very least proprietary (which they claim their service is) or interesting within the first 20 seconds of the cold call. Having done cold-calling myself for SuperMotors, I know what an up-hill battle it is, so I keep an open ear to anyone that happens to catch me at my desk.

Clickshift.com Model:
Clickshift Optimization Model

The presentation was interesting. I gathered most of what they offered from their site, so the call was a little bit of a regurgitation of what’s on their site, but I did get to see a demo of the software. The software application looks very user friendly (major bonus points for me) and easy to get around. These are two very important things when dealing with reporting on search engine marketing simply due to the sheer volume of data that you will collect with a search engine marketing budget over the course of several months. I manage a few hundred keywords at this time but will plan on expanding on this as we invest more money into SEM. Fortunately, I have a baseline for performance based on what I’ve done so far this year.

UI goes a long ways
While on the “a good UI is good” rant, the simple, straight-forward UI of Clickshift is another reason why it looks interesting. Omniture’s SearchCenter is somehwat of a cumbersome application. Omniture, while it has the bells and whistles a marketer needs, lacks the clarity in an intuitive UI. It’s the reason why I run Google Analytics and Omniture Analytics in tandem. Google just makes it easy to navigate the basics.

However, there is a limit to what Google can do, thus the requirement for Omniture (more sophisticated tracking capability). I really hope Omniture considers a usability study with its “average user.” I’m very technically inclined, but fail to quickly grasp the entire offering of the application due to the many nested layers of navigation, reporting, and custom reporting.

I will admit, they have tutorials availble online and I haven’t spent the time to watch through them all. But then again, I didn’t have to watch videos for Google Analytics to get it to do what I wanted. It (Google Analytics) just made sense.


More than just bid management
What I like about Clickshift is that it takes into considering landing pages, too, and optimizes your campaigns with different landing pages included in the mix. It manages day-parting, geo-targetting, keyword bidding, landing pages, etc. all in a central location. Currently, I use Omniture SearchCenter and am not pleased with their UI (overly complex) and the fact that you have to anticipate what to do with it. Clickshift is more about self-discovery whereas Omniture’s SearchCenter is about maximizing your keywords based on just a single landing page.

I will post more results if I go through with it.

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nokia e62 with cingular

Nokia e62

Ah yes, the Nokia e62.

Looks like I know what my phone upgrade will be in March ‘07 when Cingular will supposedly “let” me upgrade. I have the Nokia 8862 (with the fold-out qwerty keyboard, which many people are surprised to see when I use it) and I’m due for an upgrade. I’m spoiled with my 8700 BlackBerry (on the T-Mobile network) which is great, but still does not fully satisfy my all-in-one device needs. mp3 playback? video playback? Guess the Blackberry isn’t modern enough, yet. I’ll demo the Nokia e62 and see if it’s worthy. At the very least, it’s a Nokia, which I’ve always had since day one of owning a cell phone. I love their UI and navigation, very simple and well thought out.

The question remains: will I seriously carry two PDAs (Blackberry AND the e62)? Ugh, hopefully not. If I can’t get cell phone service on my Blackberry with my personal number (the Blackberry is paid for by the day job), I’ll need to continue using two phones. We’ll see.

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Our horrible experience with CCSI (Computer and Control Solutions)

In Q4 of 2005, we (SuperMotors) were looking to expand our servers as we were experiencing growing pains and needed a solution that would last us for several years. Previously, we had built really cheap tower-based servers using server-grade components supplied by General Nanosystems of St. Paul, MN. General Nano was great in that is was local to us, we did not need to keep spare computer parts on hand (which meant no need to buy extra hardware we would not immediately use) because they were within a few miles drive of our colocation facility and were open all the time. If a drive failed, a motherboard died, a stick of memory went south, we had replacement parts basically “down the street.” It was a great scenario during our startup phase.

As we began to outgrow the basic tower offerings and were looking for more serious “server grade” components, I began looking online for solutions. Dell was very well-respected in this regard, the hardware replacement policies were outstanding, but they also had the pricetag to go along with them. For 3 guys trying to juggle day jobs and a startup company on the side, we had to be as efficient as possible. So, after much searching online, we felt we had found a reputable source for a custom server at a reasonable price: CCSI (aka Opertonics aka RackMountEquipment.com).

In hindsight, what a horrible, horrible decision it was.

The sales support process was very disappointing. We made the mistake of paying in FULL before ever receiving a thing. Granted, this is how most companies work, but considering they were unknown, we should have negotiated some other terms. With that said, all I can really do is post the timeline of events that would transpire over 8 months until we demanded a refund for a server that never worked (these are my notes to CCSI in an e-mail to help explain the position they had put us in):

  1. 11/2/05 check mailed for original purchase of machine for $XXXX.XX (cost hidden to protect us :) ). 3 drives purchased separately by SuperMotors.
  2. 11/9/05 (check received), told after Thanksgiving, possibly first week of December to ship
  3. 12/6/05, system built, but issues with motherboard
  4. 12/14/05, changing out motherboard, but no bench space to do it. Expect to ship on 12/16, NLT 12/19
  5. 1/9/06, Server ships, tracking number provided 60 days after check received.
  6. Due to my moving across country on 1/3/06, I could not setup machine. This would be delayed and we would incur setup charges by our ISP to configure the server due to me no longer being in the same city/state as our colocation facility. We incur 3 hours of setup time @ $120/hr only to find that there is a hardware issue. Purchased a new 3WARE 9550SX card. Still will not run reliably.
  7. Shipped to CCSI for delivery on Wed, 6/21. You said you would get right on it upon receiving.
  8. 6/21, server arrives. Repairs not started as promised via e-mail.
  9. 6/28, no update yet.
  10. 7/5, Bad memory. Replaced.
  11. 7/13, hard drive drops offline. Don’t know why. More troubleshooting necessary.
  12. 7/20/06, lost a drive. Looks like the controller is making contact with the heat sink on the southbridge chip on the motherboard. We’re making adjustments (trimming the heat sink) and maybe an insulating shield and will try again. Hopefully more results tomorrow.

We did end up getting a refund for about 17% of what our initial investment was. After much hemming and hawing, they gave into our demands after repeated e-mails from me. It was a morbidly hilarious chain of events, I must say. I can’t imagine treating a customer like we were treated. Incompetence and unwillingness to work with us on all sides of the sale, but thankfully we got some cash back, albeit 17%.

So, here we sit with a pile of hardware that doesn’t amount to a complete server and 17% of our investment back in our hands. They claimed to have never issued a refund before, so I’m happy to say we were the first. I am posting this because I did not find any other reviews on the company, nor do they have a Better Business Bureau record, and I want others who are researching CCSI to be aware of their tactics. At the time, we were a small firm looking to maximize our limited budget, and we ended up losing out rather significantly on the deal. If you would like any other information on this company, do not hesitate to contact me. I have a complete chain of e-mails that documents the entire ordeal.

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