Technology

Are multi-vendor e-commerce platform strategies in the cards for organizations?

I came across an article “Multi-vendor ERP strategy fixes $2 billion problem” which outlined a few interesting insights around how Land O’ Lakes Inc. had the following challenge(s) on its hands: properly handling a central ERP system with numerous subsidiary and/or partner business units who were on an alternative ERP system. Some interesting quotes from the [...]

The Case for Marketing Technologists

Scott Brinker over at the Chief Marketing Technologist blog recently interviewed me about my experience going into Marketing, then IT, and back to Marketing again as a part of a series in which he is covering “Marketing Technologists” across various organizations. (Thanks, Scott!) On a related note, in an article on February 7th from VentureBeat about Microsoft [...]