Market Segment Personas vs. User Personas
Traditional marketers are used to identifying market segments and organizing those segments by personas in order to better target products and marketing messages appropriately. For more on market segmentation, see this Wikipedia article. Digital marketers, and more specifically, User Experience professionals need to not only incorporate the broad market segment personas, but also further divide [...]
User Experience vs. Digital Product Management: Who owns what?
Overview I’ve been on a quest to better understand how “the industry” defines roles and responsibilities between ownership of deliverables between Digital Product Managers and User Experience professionals. Before we can determine who does what, we need clear roles and responsibilities. Seems simple, right? The conclusion I’ve come to is that there’s no right or [...]
The Conundrum With Product Configurators: The Blank Canvas
Fashion Police everywhere are on the hunt for me because of this crime I’ve committed with this shoe design. The Blank Canvas Usability issues aside, even the best interfaces don’t always make product customization decisions any easier because of the proliferation of choice. Particularly when it comes to fashion, the choice of color is emotional [...]
Mass Customization, Considered Purchases, & Mental Models – Why Usability & Content Strategy Matter
I’ve been wanting to write a post about Mass Customization, Considered Purchases, and Mental Models for some time, but find it challenging to articulate the divide these concepts create. They are like an oxymoron, of sorts. Here we go: What is Mass Customization and what are its Benefits? Mass Customization is the process of providing [...]
UX Practitioners Will Excel in an Increasingly Digital World
It’s not just a “marketing” project to have a website because ultimately, you are architecting a shopping process that draws on many areas of an organization to support. In traditional brick & mortar environments, you have store operations, store merchants, customer service…all experts in their areas of helping a customer through the shopping process in-store. [...]
