Social Media may be new, but local businesses have understood the concept forever
Successful small, local businesses thrive when they carve out their niche by catering to a local group of loyalists, develop deep relationships, and create customers for life. Social Media has the potential for large companies to feel small and make each customer feel valued like local businesses have been doing for years. My local dry [...]
Levolor.com gets Internet Retailer’s nod in annual “Hot 100″ list
Last month I was interviewed for information on Levolor.com and its product configurator to be featured as one of the “Hot 100” in Internet Retailer‘s annual list that is rolled out each December. As a part of the Hot 100, Internet Retailer editors outlined 10 key areas that the collective 100 “hot sites” shared focus [...]
Still fascinated by how easy it is to spend money online
Before the internet, the following scenario could not have existed, and an online business of affiliate dollars and music sales like this was not possible. I still find the ease and convenience fascinating. 1.) While watching the Vikings vs. Packers NFL game this evening, a commercial for HTC’s new “You” campaign came on. 2.) Feeling [...]
Stop “Marketing for the Sake of Marketing”
Online marketers, brand managers, and channel marketing managers: Why are we in business? To build our mailing list? To “get more traffic” to our site? To increase average time spent on our site? To increase average pageviews per visit on our site? To get more new users to visit our site (no matter how qualified)? [...]
5% traffic increase simply by making our site’s XML Sitemaps available to search engines
In January this year I was doing an analysis on the traffic sources to the hobby-based site I run (SuperMotors). Since we run the site as a hobby, it must pay for itself via direct subscriber fees and advertising revenue (on a CPM basis). From ad revenue standpoint, more traffic to the site equates to [...]
