What are you trying to accomplish with this page?
This post’s title became the topic of an interesting discussion in our Marketing Team in which we were discussing the concept of providing a better template for Product Managers to submit their creative briefs for traditional and interactive media requests. However, a template won’t fix a fundamental misunderstanding of the commercialization process. The Purpose of Commercialization [...]
Government websites live in an alternate customer experience universe
I filed my state refund about 45 days ago and checked on the status of it today via the North Carolina Department of Revenue website. Here’s the message I received after entering my social security number and refund amount: Do note the date stamp on this post: April 17, 2010. Yes, the website looks like [...]
Viewing 200+ TV channels by number & a 4-character station ID is not usable
For starters, I love DIRECTV. However, I’m wondering when they (and other satellite & cable providers) will begin to think differently about how they present channel guides both online and via the TV remote? Here’s DIRECTV’s guide: These are mainly local channels. Wouldn’t it be better to offer a filter that said “Local Channels” that I could [...]
Configurator Usability Challenge: Building your pizza online with PizzaHut.com
This is the first installment of a 3-part series of online pizza configurators. This 3-part series is part of a larger series of blog posts reviewing online product configurator experiences. Step 1: The homepage After visiting the homepage of PizzaHut.com, you see a very clear “Order Now” button. No confusion here. Step 2: Enter delivery [...]
Configurator Usability Challenge: Building your pizza online
vs. vs. This is the third post in a series of product configurator reviews and I’ll review the online configuration process for ordering pizzas. Pizza is a simple product which everyone understands, so the product configurator probably needs to be less about form and more about function. At the end of the day however, these [...]
