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My Professional Resume

Overview

I'm an experienced online marketer, information architect, digital strategist, and social media enthusiast. I'm passionate about providing outstanding cross-channel experiences for considered purchases (with a focus on mass customization).

I have 15+ years of E-Business, interactive marketing, and IT experience consisting of:

• 6+ years Fortune 500 enterprise E-Business, e-commerce, UX, interactive marketing, IT, and business process experience for cross-channel, mass customization, and considered purchase experiences
• 9 years interactive marketing, IT, and production agency experience

Areas of Expertise

• Bridging technical and business communication externally, laterally, downward, and upward in an organizational structure
• Cause/effect relationships of user experience improvements and e-commerce
• Cross-channel digital (Kiosk, Web, and Mobile) strategy and execution for considered purchases
• Mass configuration user experiences (product configurators)
• Multi-tenant web platform strategy and execution

Employment History

Senior Manager, E-Business

Newell Rubbermaid - Atlanta, GA (November 2009 - Present Day)

I am currently employed by Newell Rubbermaid and am Senior Manager of E-Business for the Decor Business (part of the Home Organization & Style Business Unit) based in Atlanta, GA consisting of Levolor and Kirsch (window blinds, shades, draperies, and drapery hardware) and Amerock (cabinet hardware) brands.

Current Responsibilities:

• Report to VP of Marketing; manage staff of 20 marketing and technical team members
• Define and direct overall E-Business & Digital strategy
• Architect digital purchase experience strategy and manage execution/implementation of UX, Technology, and Merchandising
• Partner with Brand Marketing to manage all online creative, technology, and demand creation development for over two-dozen brand and affiliate websites on a multi-tenant e-commerce platform
• Partner with Channel, Sales, and New Business Development teams to meet with existing and prospective customers to demonstrate and help sell-in cross-channel digital and e-commerce experiences for use at retail and online

Accomplishments:

Senior Manager, IT Application & Development

Newell Rubbermaid - High Point, NC (October 2007 - October 2009)

Responsibilities:

• Reported to VP & CFO; managed e-commerce project portfolio, annual budget, and technical staff of 12

• Worked cross-functionally with Product & Brand Marketing to consolidate 3 brand websites and over a dozen portal sites from disparate systems to a single, B2C/B2B enterprise e-commerce platform
• Recognized opportunity for competitive advantage and $350,000/year cost savings through B2B portal: drove business case and financial analysis, received executive approval, and implemented B2B functions on existing e-commerce platform for trade partners
• Managed implementation of standardized middleware/ETL (Extract, Transform, Load) solution to replace custom, homegrown ETL processes in order to reduce complexity and to broaden bench strength of IT team on standardized ETL tool (Talend)
• Managed the creation of a new IT Application & Development team as a result of merging disparate App/Dev groups from Marketing, Engineering Systems, and IT Infrastructure departments
• Implemented standardized project management methodology for new team with stage gating triggers/inputs, objectives, outputs, and approvals
• Implemented standardized Testing/QA process & planning for all Application & Development. Facilitated QA/Testing "surge" capacity by working with 3rd party vendors to outsource testing functions when internal testing resources were at capacity

Web Marketing Manager

Newell Rubbermaid - High Point, NC (January 2006 - October 2007)

• Worked cross-functionally to influence and lead development of new business processes to enable the implementation and support of e-commerce operations on Levolor.com
• Worked with retail buyers at national and independent retailers to launch web portals to reduce channel conflict due to direct-to-consumer e-commerce efforts
• Launched affiliate e-commerce platform enabling new channels of business to be created for retailers previously not selling custom window treatments
• Implemented online sample ordering service and data matching to retail sales to illustrate full online-to-offline conversion rate/frequency and to understand cross-channel shopping habits
• Implemented SEO best practices, daily monitoring, and competitive keyword analysis to achieve top 10 placement of key category product terms
• Managed SEM, Email, Banner, and Affiliate marketing programs and campaign tracking via web analytics to establish ROI scorecards by campaign

SuperMotors.net (Part-Time Owner/Partner)

(1998 - December 2009)

• In my spare time (I'm a "car guy") I operated an online hobby-based business, SuperMotors.net, which I owned with two other part-time partners. SuperMotors provides free photo, audio, & video hosting for aftermarket and performance enthusiasts for Cars & Trucks, ATVs, Boats, Motorcycles, Snowmobiles, and Watercrafts. We sold this business in December 2009.

Director of Interactive & IS

Met|Hodder - Minneapolis, MN (July 1997 - December 2005)

Held a dual-role of managing interactive projects and information systems-related responsibilities.

Interactive:

• Managed interactive projects for clients such as ABC Television, Target Corporation, and FX Networks
• Lead project teams to develop scope, treatments, site maps, IA, wireframes, budgets, and timelines
• Managed creative and technical teams to achieve an even balance of creativity and functionality ensuring end-products were both engaging and functional

Information Systems:

• Implemented web-based CRM application for use between sales, marketing, and general management
• Built and managed FreeBSD servers, routers, Exchange Server, file servers, Avaya VoIP phones and phone system, LAN, and workstations between Burbank, CA and Minneapolis, MN offices

Educational Background

I graduated from Augsburg College in Minneapolis, MN with a BA in Management Information Systems (MIS) (what's MIS?) and a Minor in Business Administration.