(This would not be complete without a poor legal disclaimer attempt: It should be noted that this is a personal blog and the views represented are my views and do not necessarily coincide with the views of my past and present employers.)
About this blog
I originally started this blog in 2006 as a repository for information I came across that was convenient and easy for me to access as long as I had an Internet connection (before the days of the mobile web).
As my career has progressed, the blog’s focus has continued to shift year-to-year from strictly technology, to online marketing and consumer marketing, to E-Business, to Digital Product Strategy. Sprinkled in between it all are posts about many other topics I find interesting relating to the digital space.
These days, the underlying theme of this blog is Digital Product Strategy. What does this mean?
Digital Product Strategy
When it comes to technology, I regularly operate under the mantra “Just because you can, doesn’t mean you should.” This means that there should always be a strategy behind how or why you put something into market (whether your “market” is your corporate intranet, consumer website, or B2B website). Don’t just do it because the technology is available to you, think with the end-user in mind and always consider the action you want them to take after they’ve interacted with any online feature or technical service you deploy.
This discipline in determining usefulness to the market is a skill, and as Digital Marketing has taken off, marketers often forget this important point and focus on technology or the latest and greatest fad just for the sake of doing so and for the attention it brings amongst the industry.
Thus, we have Digital Product Management and specifically Digital Product Strategy. Read more here.