About This Blog

(This would not be complete without a poor legal disclaimer attempt: It should be noted that this is a personal blog and the views represented are my views and do not necessarily coincide with the views of my past and present employers.)

Who am I?

My name is Eric Long. I'm an experienced online marketer, information architect, digital strategist, and social media enthusiast. I'm passionate about providing outstanding cross-channel experiences for considered purchases (with a focus on mass customization).

I have 15+ years of E-Business, interactive marketing and IT experience consisting of:

• 6+ years Fortune 500 enterprise E-Business, e-commerce, interactive marketing, IT, and business process experience
• 9 years interactive marketing, IT, and production agency experience

I am currently employed by Newell Rubbermaid and am Senior Manager of E-Business for the Decor Global Business Unit based in Atlanta, GA consisting of Levolor and Kirsch (window blinds, shades, draperies, and drapery hardware) and Amerock (cabinet hardware) brands.

If you'd like to contact me, click here for my e-mail address (protected by reCAPTCHA's free Mailhide API).

About this blog

I originally started this blog years ago as a repository for information I came across that was convenient and easy for me to access as long as I had an Internet connection.

As my career has progressed, the blog's focus has continued to shift from strictly technology, to online marketing and consumer marketing. Sprinkled in between it all are posts about many other topics I find interesting relating to the online space.

These days, the underlying theme of this blog is E-business. What does this mean?

Technology + Marketing

The posts I make are generally focused on the end-user (consumer or customer), technology, or a combination of both that make it easier to interact with business.

When it comes to technology, I regularly operate under the mantra "Just because you can, doesn't mean you should." This means that there should always be a strategy behind how or why you put something on your corporate intranet, consumer website, or B2B website. Don't just do it because the technology is available to you, think with the end-user in mind and always consider the action you want them to take after they've interacted with any online feature or technical service you deploy.

More about me

You can read more about my professional resume here and my personal background here.