I originally started this blog years ago as a repository for information I came across that was convenient and easy for me to access as long as I had an Internet connection.

As my career has progressed, the blog’s focus has continued to shift from strictly technology, to online marketing and consumer marketing. Sprinkled in between it all are posts about my online hobby-based business (SuperMotors) and other topics I find interesting relating to the online space.

These days, the underlying theme of this blog is B2B/B2C online strategy and enterprise eBusiness. What does this mean?

Technical Strategy with the Business & End-User In Mind

The posts I make are generally focused on the end-user (consumer or customer), technology, or a combination of both that make it easier to interact with business.

When it comes to technology, I have a saying, “Just because you can, doesn’t mean you should.” This means that there should always be a strategy behind how or why you put something on your corporate intranet, consumer website, or B2B website. Don’t just do it because the technology is available to you, think with the end-user in mind and always consider the action you want them to take after they’ve interacted with any online feature or technical service you deploy.

You can learn more about me on the about the author page.