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Trying out AuctionAds

As a result of reading the hype around AuctionAds on this post, we've added AuctionAds to the SuperMotors ad system. Our experience with programs like Commission Junction have yielded no revenue, which is surprising considering our ability to specifically target our site visitors with ads that are highly relevant to the vehicle information they are viewing on SuperMotors.

However, I'm hoping for better results with AuctionAds because we have the ability to create very targeted ads that are relevant to what our visitors are looking at on SuperMotors. For example, I created a campaign for "Ford Bronco" and am able to setup individual, targeted ads in AuctionAds for each keyword I want. So, to start off, we are have ads running that target "1978 Ford Bronco," "1979 Ford Bronco," ...all the way up to 1996 Ford Bronco.

Highly Targeted eBay Ads with AuctionAds
With the ad system we've built on SuperMotors, we can serve up ads targeted to the year, make, and model of content being viewed on the site. So, if you link to a page like this (a picture of a 1988 Ford Bronco), you'll be able to see the relevant eBay ads served up by AuctionAds for 1988 Ford Bronco items (You may need to refresh the page depending on the rotation of ads -- we're only serving up 160x600 AuctionAds at this time).

Our fingers are crossed that these highly-relevant ads translate to clicks and sales. We'll run this test for 2-3 months and slowly expand the selection of AuctionAds and year/make/model targeting we do. My favorite feature is the ability to specifically select the keywords in AuctionAds, so you know you will get relevant results based on where you're running your ads on your own site. This makes it an incredibly powerful tool for us -- provided that it produces revenue, of course.