echotopic contextual advertising network
Yesterday I learned that one of our ad networks, Tribal Fusion, is part of a larger entity called Exponential. One of Exponential’s businesses is a company called echotopic, which is currently in beta. Echotopic is described as:
EchoTopic™ provides both small and large businesses with concrete marketing results while also enhancing the user experience through the delivery of relevant contextual advertising. EchoTopic™ delivers in-text keyword advertising campaigns on premium websites in targeted industry verticals. The program provides advertisers with opportunities to reach customers and capture their attention when they are most receptive – by placing a message directly into the text of high quality websites. It gives publishers an important source of additional revenue while also improving the user experience on their website.
We have been eye-balling contextual ad networks for the last several months for SuperMotors in an effort to monetize the user-generated content on the site (which comes in forms of installation articles, syndicated content, forum posts, and registry entry descriptions about members’ ATVs, boats, cars and trucks, motorcycles, snowmobiles, and personal watercrafts). We have applied to be a beta tester for their service and hope to be able to dip our toes into this ad network to see how effective it is.
I’ve been keeping tabs on other bloggers who monetize their sites, and kudos go out to them for being able to nearly make a living off of posting messages. However, we have a very loyal userbase of repeat customers and need to carefully balance the use of advertising with the user experience that they have come to know.
More on contextual advertising as we align with a network that likes the content we have to offer.
No comments yet, be the first.