Comments on: Follow-up marketing when consumers abandon the purchase funnel http://www.ebusinessblog.org/470/follow-up-marketing-when-consumers-abandon-the-purchase-funnel/ Leveraging marketing & technology to solve business problems. Tue, 03 Jan 2012 04:25:01 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Eric Long http://www.ebusinessblog.org/470/follow-up-marketing-when-consumers-abandon-the-purchase-funnel/comment-page-1/#comment-5163 Eric Long Sat, 22 Aug 2009 12:11:18 +0000 http://www.ebusinessblog.org/?p=470#comment-5163 David - it all comes down to knowing your communications preferences. In my opinion, if I left my contact information at a car dealership and the salesman calls me back after a couple days, it's a pretty standard follow-up. I knew what I was getting into when I left my contact info. In this case of Apple's site, I wasn't fully aware that I'd receive a follow-up email, but given my past purchase history with Apple, I wasn't irate that they had automatically followed up with me. In an ideal world, they'd follow up automatically with anyone and everyone who abandons the purchase funnel but to your point, there probably needs to be a bit of "pre-qualification" (through means of evaluating past purchase history, how long they spent on the site through the purchase decision process, etc.) so as to not alienate potential buyers from the product. David – it all comes down to knowing your communications preferences. In my opinion, if I left my contact information at a car dealership and the salesman calls me back after a couple days, it's a pretty standard follow-up. I knew what I was getting into when I left my contact info. In this case of Apple's site, I wasn't fully aware that I'd receive a follow-up email, but given my past purchase history with Apple, I wasn't irate that they had automatically followed up with me.

In an ideal world, they'd follow up automatically with anyone and everyone who abandons the purchase funnel but to your point, there probably needs to be a bit of "pre-qualification" (through means of evaluating past purchase history, how long they spent on the site through the purchase decision process, etc.) so as to not alienate potential buyers from the product.

]]> By: David Orsini http://www.ebusinessblog.org/470/follow-up-marketing-when-consumers-abandon-the-purchase-funnel/comment-page-1/#comment-5145 David Orsini Mon, 22 Jun 2009 12:26:49 +0000 http://www.ebusinessblog.org/?p=470#comment-5145 The Devil’s Advocate argument is that can seem very “big brother”. We certainly market to those who don’t go all the way through our purchase process online but we do so as if they are any other prospect. Do you see any negatives to the strategy you described above by Apple? The Devil’s Advocate argument is that can seem very “big brother”. We certainly market to those who don’t go all the way through our purchase process online but we do so as if they are any other prospect. Do you see any negatives to the strategy you described above by Apple?

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