SuperMotors.net facelift for the new year
Today we launched an updated look and feel to SuperMotors.net (a site which I’m one of three owners of and work on in my spare time as a hobby):
New ad size: 300×250
In addition to new features and functionality added to the site, we’ve also incorporated 300×250 banner ads. Since I run this site as a hobby-based business, it’s important that we generate revenue from as many different sources as possible in order to pay for operational costs.
How will the economy impact banner ad revenue?
With the economy going the way it is, we’ve seen a text link-based company (ZTMC Marketing) pull ads from our site due to client cut backs. Fortunately, we are diverse in our implementation of ad networks. We run ads from Tribal Fusion, ADSDAQ, Casale Media, Google AdSense, ShoppingAds, and Text-Link-Ads.
This is part of the reason we’ve expanded to offering the 300×250 banner ad size (in addition to 728×90 and 160×600). We now have additional inventory heading into the first of the year when our traffic typically peaks (due to enthusiasts staying indoors during the winter months).
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