No-nonsense Store Locator from Honey Baked Ham

My wife and I are spending a very untraditional Thanksgiving away from our extended families this year and we decided to forgo turkey and instead opted for Honey Baked Ham.

A simple shout-out to a no-nonsense store locator

A quick Google search for “honey baked ham” and they show up first in the list of natural results. Dead center on their homepage is a larger text and graphical callout to their “store locator”:

And within one click from their homepage, I’m shown a listing of local stores. Easy enough, right?

Store hours AND holiday hours posted on the website. Love it.

They went the extra mile to also display store hours during the Thanksgiving holiday — an added bonus!

My wife and I had arrived back at the house late Wednesday afternoon before Thanksgiving and wondered whether or not the store would be open on Thanksgiving day so we could pick up the ham then. Thanks to the website, it saved us a phone call, and 30 minutes later we had the ham and side dishes for our Thursday meal back at the house.

It’s the simple things…

The point? Very rarely do websites have hours of operations, particularly holiday hours, posted on their website. Such a small convenience can go a long way. It saved us a phone call to the store which ultimately saved them time by not having to field calls from consumers simply wanting to know their holiday hours.

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Eric Long: I’m an experienced online marketer, information architect, web strategist, and social media enthusiast. I’m an analytical, process-oriented thinker, focused on leveraging technology to solve business problems in B2C/B2B environments and am passionate about providing outstanding online experiences.

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