Banner ads with no relevance to service being sold

I often visit CNN.com for news updates. LowerMyBills.com runs ads on CNN.com and I just have to ask, how does an animated tattoo needle that draws a picture of a silhouette of a dancing couple sell mortgages? Clearly, they are using these ads to grab your attention because the animation is eye-catching, but seriously…is it driving click-throughs AND conversions?

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