17Nov/060
Banner ads with no relevance to service being sold
I often visit CNN.com for news updates. LowerMyBills.com runs ads on CNN.com and I just have to ask, how does an animated tattoo needle that draws a picture of a silhouette of a dancing couple sell mortgages? Clearly, they are using these ads to grab your attention because the animation is eye-catching, but seriously...is it driving click-throughs AND conversions?
Blog by Eric Long
I'm an experienced online marketer, information architect, digital strategist, and social media enthusiast. I'm passionate about providing outstanding cross-channel experiences for considered purchases (with a focus on mass customization).
About Eric Long
Recent Tweets
- New blog post: Mass Customization, Considered Purchases, & Mental Models - Why Usability & Content Strategy Matter http://t.co/ABOwvq1Z 1 month ago
- Looking for a Manager of Web & App development to come work for us and manage a team of Sr. PHP & Ajax Developers: http://t.co/16BhmKjx 1 month ago
- UX Practitioners Will Excel in an Increasingly Digital World: http://t.co/QH6cgr5 5 months ago
- UX practitioners have bright futures with more & more marketers needing help understanding relevancy for when/why to use new technologies. 6 months ago
- We're looking for a Manager of Interactive Design & UX to come work for us: http://t.co/0U1AbN8 7 months ago