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9Mar/080

Kudos to packaging engineers for improving Hershey’s chocolate syrup

The kid in me still loves chocolate milk. However, chocolate syrup has been missing from our fridge for a while now so I picked up a new container of Hershey's chocolate syrup today while running a few errands. I was pleasantly surprised to see they had redesigned the cap on the bottle. Here's a picture of the old style (remember how it would always not get fully closed and would get all crusty?):

hersheysold.jpg

Here's the new and improved design which, so far, stays much cleaner, easier to open, and easier to use:

hersheysnew.jpg

Sometimes it's the little things in life that make me happy. :D Oh, and by the way, Chip's Ahoy has improved the labeling on their product so you don't accidentally open it on the sides of the packaging (see my original post where I accidentally mauled the package):

chipsahoynew.jpg

 

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Posted by Eric Long

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