eBusinessBlog.org Leveraging marketing & technology to solve business problems.

Levolor.com E-commerce Press Release

In light of Levolor.com exiting the beta stage, we've distributed a press release with high-level details of the "new" online store available on the site.

This release made the rounds beginning on 2/18/08. While I didn't personally anticipate much coverage from the release (outside of the blinds & shades industry, releases like this get a "So, what?" reaction), it's interesting to see the increased traffic from visitors from North Carolina. Presumably, because we're based in North Carolina, the local publications picked up the press release and the information resonated more with consumers who happened to come across the release in their home state.

One thing which I still don't understand is why press releases on most sites (like our release at Internet Retailer), don't hyperlink our website address, or better yet, even provide our web address. It's funny to see an industry publication not only whiddle down a press release, but also ignore the very features and functionality that make the Internet what it is.