Media Whiz Aquires AuctionAds
AuctionAds.com (which we’ve been running on SuperMotors) was purchased by Media Whiz last week.
This makes me happy because we’ve been running AuctionAds for about a month and while initially we were receiving a 1.5% CTR, these days it’s down to a paltry 0.58% CTR. We are still serving the same amount of unique visitors and traffic to AuctionAds which suggests their caching system is drastically suffering. We dynamically supply keywords to the AuctionAds code to generate eBay ads that are closely aligned with the content being viewed on various pages of SuperMotors. The end result, when it works, is a highly-relevant ad which in the beginning, generated 1.5% CTR. In the display advertising world, this is quite high.
Media Whiz also owns Text-Link-Ads.com, which is a highly reliable service (albeit completely different technology) with great support. With 100% ownership over AuctionAds now, I hope they can take AuctionAds to the next level of service that it desperately needs to be a success. Right now, we continue to run the ads because they do not replace our existing ad inventory.
When AuctionAds can’t find a match, it displays the “most popular” eBay ads which typically end up being Coach handbags and designer purses — hardly relevant to our demographic of automotive enthusiasts. The continued success of AuctionAds will be an improved caching system first and foremost before any other bells and whistles. Once they nail the caching system down, then it will be almost like printing money. 
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