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Industry Blogs are the “TMZ” of Online & Social Media Coverage

As I do my weekly "catch up" of RSS feed reading across a number of topics (online marketing, e-commerce, social media, etc.), I can't help but notice the sensationalism, both positive and negative, around new products and companies entering the marketplace.

For example: Because I've been buried in doing actual work the past couple weeks, I first heard about Google Buzz through RSS feeds before getting the notification that it was ready for my Gmail account.

And judging by the RSS feeds, the type of coverage was akin to TMZ covering Jersey Shore cast news.

Oh my, people. Relax.

The early adopter community of these technologies get so caught up in overanalyzing every move in the industry that they lose sight of where these innovations and changes take us from a consumer perspective.

It makes me yearn for the format of a magazine that reports on industry news in a less timely format, but without all of the initial noise, gossip, and speculation woven into the article like I'm seeing so much of online.